Assured Velocity leadership team
About Assured Velocity

Senior practitioners. No layers.

We deploy experienced partners directly into your organisation - not account managers backed by junior teams.

25+

Avg. years partner experience

£100m+

Cost savings delivered

100+

Programmes delivered

4

Specialist disciplines

Our Story

Founded to fill a gap big firms won't.

Assured Velocity was founded by Brian, Tom, Joe, and Richard to bridge a critical gap in mid-market consulting. Mid-tier businesses often face high-stakes transformations - ERP implementations, operational overhauls, technology upgrades - but lack the senior expertise to execute without excessive risk or cost.

How We Started

We launched as a senior-led alternative: small squads of top-tier specialists providing advisory and hands-on implementation. We focus on outcomes - derisking change, accelerating delivery, and leaving clients self-sufficient with proven tools and patterns.

Our flagship Velocity Readiness Survey gives boards a pre-commitment review to spot risks early - often delivered via accountant partners who value independent escalation.

Partnering for Impact

We collaborate closely with regional accountants and auditors - typically the first to spot when a client's transformation is at risk. Together, we protect clients, unlock growth, and build lasting value.

Core Values

How we show up on every engagement.

Outcomes Over Output

We measure success by what changes, not what's presented. Delivery matters more than decks.

Advisory + Execution, Integrated

We don't stop at recommendations - we stay accountable through implementation and results.

Senior-Led, Always

Clients work with experienced practitioners, not layered teams. Expertise is front and centre throughout.

Commercially Grounded

Solutions are pragmatic, cost-aware, and executable within real constraints. Not theoretical frameworks.

Simplicity Drives Impact

We cut through complexity to design clear, effective processes and solutions that stick.

Partnership Mindset

We work as an extension of our clients' teams - aligned, invested, and accountable for outcomes.

The team

Senior specialists. No layers. No vendor bias.

Each partner is deployed because of a specific type of situation - not as a generic advisory layer. Between us we cover operations excellence, technology and data, and transformation delivery. We plug in quickly, use proven enterprise patterns, and tailor them to mid-market constraints.

Joe Kay
Partner, Process & Operational Excellence

Joe Kay

25+ years leading enterprise-wide transformation across financial services, telecoms, retail, logistics, and infrastructure.

Lean Six Sigma Master Black Belt with tangible delivery of over £100m in cost savings and OPEX across 100+ programmes including BCG, Aviva, Allianz, HSBC & Network Rail.

Engaged when performance has stalled, aligning strategy with execution to deliver business outcomes, or the board lacks a credible improvement roadmap.

MA Economics, University of Manchester  |  CIMA Stage 3  |  Six Sigma MBB

LinkedIn →
Richard Danks
Partner, Technology, Governance & CTO Recovery

Richard Danks

Engaged when technology delivery is no longer trusted. Works in post-acquisition, regulatory, and PE escalation scenarios where programmes are slipping and leadership lacks visibility of risk, cost, and decision ownership. Documented outcomes include £50m capital release through regulatory remediation, £21m annual Opex reduction, and £70m business case impact across regulated banking, defence, and SaaS platforms.

DBA, Atlanta College  |  MBA, Universidad Isabel I

LinkedIn →
Brian Ford
Partner, Programme Recovery & Delivery Assurance

Brian Ford

An enthusiastic, ambitious, committed, friendly and proven senior global leader with programme delivery, quality assurance, integration, change and transformation expertise. Previously a Senior Director with both EY & Capgemini, he is highly experienced in strategic planning, problem solving and solutioning, digital transformation, cybersecurity and business or IT transformation at director/exec level. Having worked with industry leading organisations in banking and insurance, he has a rigorous and engaging approach supported by creative thinking, strong delivery and engagement skills that enable successful delivery and the realisation of business benefits.

Senior Director, EY & Capgemini  |  PRINCE2 Practitioner

LinkedIn →
Tom Henry
Partner, Process Transformation & Operations Excellence

Tom Henry

Process and ways of working transformation specialist across Financial Services, Professional Services and mid sized PE backed companies.

Tom is a qualified lean black belt with a blended background in senior operational leadership, Tier 1 consulting and transformation leadership.

Focusses on rapid diagnostics and strategically aligned operating model change. Tom has delivered 50%+ lead time savings, 20%+ FTE savings and 8 figures of cost out across clients, by focussing on practical implementation when performance is under regulatory, growth or delivery pressure. Tom has significant experience in defining cases for enabling use of technology tools such as automation and AI.

Lean Black Belt L2A  |  PRINCE2 Practitioner  |  BBA, University of Bath

LinkedIn →
What clients say

Trusted by leadership teams across sectors.

"Richard and the team gave us immediate senior visibility on a programme that had been drifting for 18 months. Within six weeks we had a credible recovery plan and board confidence restored."

CTO · UK Financial Services

"Joe doesn't just advise - he gets into the detail and makes it happen. The Lean programme he led delivered £4m in annualised savings in under a year."

Operations Director · Logistics

"What sets Assured Velocity apart is that you always speak to the person doing the work. No handoffs, no junior layers, no surprises."

CEO · Insurance MGA

"Brian brought structure and calm to a programme that had lost both. The governance he put in place meant we delivered on time despite a hostile vendor."

Programme Sponsor · Banking

"Assured Velocity named the risk clearly, gave us a board-ready view, and made the next move obvious."

CFO · Mid-market business

"Fixed scope. Useful output. No pressure toward a vendor path."

CEO · Growth-stage operator

"The Business Review told us things we suspected but could not articulate. The board walked away aligned."

COO · Insurance business

"Independent, senior, and honest about what they could and could not help with. Rare."

MD · PE-backed manufacturer

"Richard and the team gave us immediate senior visibility on a programme that had been drifting for 18 months. Within six weeks we had a credible recovery plan and board confidence restored."

CTO · UK Financial Services

"Joe doesn't just advise - he gets into the detail and makes it happen. The Lean programme he led delivered £4m in annualised savings in under a year."

Operations Director · Logistics

"What sets Assured Velocity apart is that you always speak to the person doing the work. No handoffs, no junior layers, no surprises."

CEO · Insurance MGA

"Brian brought structure and calm to a programme that had lost both. The governance he put in place meant we delivered on time despite a hostile vendor."

Programme Sponsor · Banking

"Assured Velocity named the risk clearly, gave us a board-ready view, and made the next move obvious."

CFO · Mid-market business

"Fixed scope. Useful output. No pressure toward a vendor path."

CEO · Growth-stage operator

"The Business Review told us things we suspected but could not articulate. The board walked away aligned."

COO · Insurance business

"Independent, senior, and honest about what they could and could not help with. Rare."

MD · PE-backed manufacturer
How we work

Work directly with the partners.

No account managers, no junior teams. The person you speak to on day one is the person who leads the work.

  • Senior partner deployed from day one
  • Fixed-scope engagement - no open-ended retainer
  • Measurable outcomes agreed upfront
Book a Scoping Call
All engagements are led by senior practitioners - not junior teams.